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Message Frequency

How often and now many times a user should see a message is configured through frequency.

The following characteristics can be configured:

Lifetime​

How many times a message gets shown to the user before it permanently blocked.

Frequency​

How much time to allow between consecutive impressions. After a message is shown once it can be configured to be temporarily blocked for a period of time in order to not show it too often.

This capability is highly configurable allowing to specify multiple constrains for example:

  • show it at most 3 times per week
  • but not more than 1 per day
[
  {
    cap: 1,
    period: 86400000 // Max 1 per day
  },
  {
    cap: 3,
    period: 86400000 * 7 // Max 3 per week
  }
]

How it looks in practice

frequency: {
  custom: [
    {
      cap: 1, // How many times
      period: 60480000 // Time in ms
    }
  ],
  lifetime: 10 // Show it at most 10 times
}